Lucas ValetiWork with me
Your business, your brand, then your song.
This is the main way I work, the same way I've helped artists go full time. We set your business side up right, build your brand into a world people recognise, and make music on top of both. You keep 100% of it.
Why it's in this order
Your brand decides how everything else lands.
When someone finds you, they don't hear one song. They see your profile, a cover, a clip and a caption, and in a few seconds they decide if you're someone they want to follow. When those pieces match, your music gets a fair chance. When they don't, the song has to work twice as hard.
And under all of it sits the business side. Money can't find a song that isn't registered, a brand nobody has defined can't be built on, and a song made before both is a guess.
So we go in order. Business first, then brand, then the song. Each one stands on the one before it.
The phases
Root, Rise and Bloom.
Each phase is its own step. Saying yes to the first one doesn't commit you to anything after it.
What you get in Root
Nine things you keep.
Each one is real work you end up holding, whatever you do next.
- Your company and every account checkedSo you're set up to be paid and to say yes.
- Every song checked for the right writers, splits and numbersSo nothing gets stuck when money comes in.
- One record of where everything is registeredEvery account and every number, in one place.
- Your brand sheetOne page with everything on it.
- Your look, on one boardSet up so anyone can read your look.
- Briefs for a producer, photographer, videographer and cover designerSo each of them gets you right the first time.
- A sync one-sheet for music supervisorsThe page they read before they listen.
- One finished production, made to a music supervisor's briefYour first song made for where you want it to go.
- The master, the stems and the project filesAll of it yours.
How it works
From yes to done.
- Book a callWe go through your music, where you are and where you want to be. Bring anything you have, finished or not.
- You get your plan and your priceI put everything we talked about on one page, with the price, so you can read it again in your own time.
- You pay and I set you upAll at once or in two. You get your login to your own portal, where your registrations, your brand and your songs live.
- We meet once or twice a weekEach call moves one piece forward. You book them yourself, and you fill things in between calls at your own pace.
- You keep everythingEverything we made is yours to keep and use however you want.
The price
Set on our call
Root is priced after our first call, once I know what you already have and what's missing. You see the full price on your own page before you decide, and you can pay it all at once or in two.
Book a callIs it for you
Who this is for.
It's for you if
You're serious about your music, you want it owned and set up properly, and you're ready to do your part between calls: answer the questions, show up, make the song.
It's not for you if
You want a label deal, guaranteed streams or someone to promise you a placement. I don't do any of those, and I'd rather tell you now.
Who you'd be working with
Real work, for real artists.
Artists I've worked with, in their own words.
Lucas is brilliant. He understood my needs very well and found the right words to express what I wanted to say in the song, with the musicality to match. I highly recommend Lucas's work and his high level of professionalism!
Absolutely thrilled with the song you wrote! You captured exactly what I was looking for. Can’t wait to work with you again. Highly recommended!
Very Talented, great to work with!
Some of them mention The FRVR Club, one of the companies I'm part of.
Ownership
Everything stays yours.
You pay me for the work and the work is yours. I don't take royalties, points, publishing or a cut of any placement, now or later, and nothing ties you to me once we're done.
Questions
Things people ask.
Can you promise a placement?
No, and nobody honest can. What I can do is make your music the way supervisors ask for it and show you how to submit it yourself.
What if I can't pay it all at once?
Then pay in two. The first half starts the work, and the second is due a month later. Same total, nothing added.
Can I get a refund?
Once you've paid, there's no refund as long as I'm ready to do the work. If I can't or won't do it, you get your money back. It's all in the agreement you get with your plan.
Do I have to do Rise and Bloom?
No. Each phase is its own step, and we only talk about the next one when you get there.
Who owns what we make?
You do. The song, the recording, every file and every piece of your brand.
Somewhere else to start