Lucas ValetiRoot on your own
Get paid for the music you already make.
Most independent artists only collect part of what their songs earn. Root on your own sets up your business side and your brand so the rest can reach you. You do it yourself, at your own pace, for $49 once.
Paid once
$49USD, one time
Everything you set up is yours, and stays in your account if you move up later.
Questions? Book a free discovery callWhy it matters
Where the money goes missing.
Your songs can earn in more ways than a streaming check. These are the most common ones artists never see.
Your song plays. Someone else gets paid.
Radio, TV, bars, gyms, shops and live venues all pay for the music they play. That money goes to whoever is set up on the song. If that isn't you, it doesn't come to you.
Every stream pays twice.
One payment is for the recording, another is for the song itself. Putting your music out collects the first. The second only comes when your song is set up as yours, and a lot of artists never collect it.
Some money is paid on its own.
Online radio and some kinds of streaming pay the recording owner and the performer separately, outside what your release pays you.
Unclaimed money doesn't wait forever.
Money nobody can match to a writer sits waiting. In some places, after a while, it's shared out among the people who did claim theirs.
Splits nobody wrote down.
When two people wrote a song and the shares were never put in writing, the money can freeze until everyone agrees.
The yes you can't give.
When someone wants your song for a show or an ad, they need one clear yes from whoever owns it. If that isn't clear, they move on to the next song.
What you get
Business first, then brand.
In that order, because a brand is only worth building on music that pays you.
- Your music run as a businessMoney from your music coming in to one place that's yours, set up the way a working artist's is.
- Every account a working artist needsSo every kind of money your songs earn has somewhere to go. For artists in the US, Canada and the UK.
- Every song set up as yoursWith the right writers, the right splits and every number in place.
- One record of all of itEvery account and every number on one page you can download and keep.
- A clear answer on a companyWhether you need one where you live, and what it takes.
- Your brand, written downWho's listening, who you are, how you sound and how you look.
- Your look, on one boardSo anyone you work with can read it in a minute.
- Your brand sheet and your briefsOne page with everything on it, briefs for a producer, photographer, videographer, cover artist and publicist, and a one-sheet for music supervisors.
- Saved to your accountOn every phone and computer you sign in on, and still there if you move up later.
Being straight with you
What it doesn't include.
This is for doing it yourself. If you want me on it with you, that's one-on-one.
- Calls with meYou work through it on your own. Questions before you pay are a free discovery call.
- My notes on your answersIn one-on-one I read every answer and build your brand with you.
- MusicNo beats, songs or mixes. Those are their own steps.
How it works
Three steps.
- Pay once$49 by card.
- Check your emailYour portal link comes to the email you paid with. Open it and everything is there.
- Go at your own paceYour business side first, then your brand. Everything saves as you go, so you can stop and come back.
Questions
Things people ask.
Is this a course?
No. You fill it in, and your answers turn into your own records, your brand sheet and your briefs.
Couldn't I just figure this out myself?
You could. Most artists who try end up with some of it done and no idea what's missing. This puts all of it in order, in one place, and shows you what's left.
My music is already out. Is it too late?
No. Songs that are already out can be set up too, and some money from past plays can still be claimed, though not all of it and not forever.
What if I'm not in the US, Canada or the UK?
Then it won't fit your country yet. Book a free discovery call or write to me before you pay, and I'll tell you honestly.
Can I move up to one-on-one later?
Yes. Everything you did stays in your account, and we pick up from there.
Who sees what I write?
You and me. Nothing is shared with anyone else.